Quantitative Research methods
A quantitative data collection method for generating statistics from a large sample.
Telephone polls (CATI)
Telephone polls are a method of polls conducted by qualified operators to find out the opinion of consumers about aspects or products and services provided of your brand that interest you.
Purpose
The purpose of telephone polls is to obtain quantitative statistical data on the degree of loyalty and opinion of consumers regarding your products, brand and the quality of the services you provide.
Result
- Assessment of the degree of consumer loyalty.
- Information about their opinion.
- Statistical data, for further analysis.
- Identification of the advantages and disadvantages of products or services.
- Information about consumer preferences.
Personal interviews (CAPI)
Personal interviews are a type of research, with a survey, of random consumers, of any product or grouped by a certain category (location, gender, age), in order to obtain answers regarding questions you are interested in.
The purpose of personal interviews is to obtain the opinion of consumers of your products who are not your target audience.
- Consumer opinion about your product.
Online polls (CAWI)
Online polls are based on a sample of interest to the customer.
The purpose of online surveys is to obtain statistical data on the sample of Respondents you need and answer your questions.
- Quick statistics on the sample you need.
- Understanding consumer preferences.
- Information about the opinion of consumers regarding your ideas (banners, advertising)
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