A quantitative data collection method for generating statistics from a large sample.
Telephone polls (CATI)
Telephone polls are a method of polls conducted by qualified operators to find out the opinion of consumers about aspects or products and services provided of your brand that interest you.
The purpose of telephone polls is to obtain quantitative statistical data on the degree of loyalty and opinion of consumers regarding your products, brand and the quality of the services you provide.
Personal interviews (CAPI)
Personal interviews are a type of research, with a survey, of random consumers, of any product or grouped by a certain category (location, gender, age), in order to obtain answers regarding questions you are interested in.
The purpose of personal interviews is to obtain the opinion of consumers of your products who are not your target audience.
Online polls are based on a sample of interest to the customer.
The purpose of online surveys is to obtain statistical data on the sample of Respondents you need and answer your questions.
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