Combined Research
Methods
Combined research methods are methods that include quantitative, desk and qualitative research methods.
Retail audits
Retail audit is a research aimed at collecting and subsequent analysis of information about retail trade. During a retail audit, the assortment of goods, prices for them, provided brands and brands are studied directly at retail outlets.
- Purpose
The purpose of a retail audit is to collect and analyze data in order to increase and optimize sales.
Purpose
- Assessment of risks and relevance of your offer in the market.
- Complete information about prices and assortment of competitors, as well as their market share.
- Understanding consumer preferences.
- The ability to launch a competent and effective advertising company and promotions.
- Information about deliveries and distribution to trading points.
Retail Census is the collection of information about outlets that sell the categories of goods you are interested in, in a specific area, in order to compile a base of outlets.
- Purpose
The purpose of Retail Census is to compile a database of retail outlets in the territory you need, selling the categories of products you are interested in.
Result
- Store base.
- The number of outlets in a particular area.
- Contacts and data of responsible employees of retail outlets.
Hall tests
Hall tests are a type of research, which is a personal interview based on product testing.
- Purpose
The purpose of the hall test is to quickly find out the opinion of consumers about the advantages and disadvantages of the tested product.
- Result
- The opinion of consumers about the quality properties of the product.
- Consumer impressions of product testing.
- Statistical data, in a short time.
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