Combined Research
Methods

Combined research methods are methods that include quantitative, desk and qualitative research methods.







Retail audits

Retail audit is a research aimed at collecting and subsequent analysis of information about retail trade. During a retail audit, the assortment of goods, prices for them, provided brands and brands are studied directly at retail outlets.

  • Purpose

    The purpose of a retail audit is to collect and analyze data in order to increase and optimize sales.

  • Purpose

    • Assessment of risks and relevance of your offer in the market.
    • Complete information about prices and assortment of competitors, as well as their market share.
    • Understanding consumer preferences.
    • The ability to launch a competent and effective advertising company and promotions.
    • Information about deliveries and distribution to trading points.
Retail Census

Retail Census is the collection of information about outlets that sell the categories of goods you are interested in, in a specific area, in order to compile a base of outlets.

  • Purpose

    The purpose of Retail Census is to compile a database of retail outlets in the territory you need, selling the categories of products you are interested in.

  • Result

    • Store base.
    • The number of outlets in a particular area.
    • Contacts and data of responsible employees of retail outlets.

Hall tests

Hall tests are a type of research, which is a personal interview based on product testing.

  • Purpose

    The purpose of the hall test is to quickly find out the opinion of consumers about the advantages and disadvantages of the tested product.

  • Result
    • The opinion of consumers about the quality properties of the product.
    • Consumer impressions of product testing.
    • Statistical data, in a short time.

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