Combined research methods are methods that include quantitative, desk and qualitative research methods.
Retail audits
Retail audit is a research aimed at collecting and subsequent analysis of information about retail trade. During a retail audit, the assortment of goods, prices for them, provided brands and brands are studied directly at retail outlets.
The purpose of a retail audit is to collect and analyze data in order to increase and optimize sales.
Purpose
Retail Census is the collection of information about outlets that sell the categories of goods you are interested in, in a specific area, in order to compile a base of outlets.
The purpose of Retail Census is to compile a database of retail outlets in the territory you need, selling the categories of products you are interested in.
Result
Hall tests
Hall tests are a type of research, which is a personal interview based on product testing.
The purpose of the hall test is to quickly find out the opinion of consumers about the advantages and disadvantages of the tested product.
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