Market Research

MARKET RESEARCH

We offer wide range of methods that help our Clients to get more necessary information of the market

FOCUS GROUPS

To get more insights AFS team conducts focus groups in the different cities of the country.

IN-DEPTH INTERVIEWS

Interviewers can establish rapport with participants to make them feel more comfortable and at-ease, which can generate more insightful responses – especially regarding sensitive topics

CENSUS

The result of census is to obtain complete information about the state of the retail network in the area under study.
The Client receives information at his disposal:
- the number and names of outlets, their specialization, the size of the sales area;
- contact details of store management and the form of management;
- about suppliers of products, mode of operation and the preferred form of payment.

CAPI INTERVIEWS

The method has undoubted advantages - the possibility of demonstrating video materials, visual competitive series, all logical transitions in the questionnaire are controlled programmatically, which reduces errors to a minimum, after the survey does not require additional transfer of information from paper media, there is the possibility of a simultaneous quick launch of the project on extensive geography.

HALL TEST

Survey to clarify the perception of the properties and attributes of the product (name, brand, packaging, etc.). During the hall test, respondents are first provided with test materials, and then offered to answer questions from a special standardized questionnaire.

CATI INTERVIEWS

Careful selection of a team of telephone operators, their preparation to be convincing and neutral in reading questions and answers, and the manager, who is in constant contact with the operators, are components of success for this kind of research.

RETAIL AUDITS

Retail-audit service will be helpful in gathering information on a brand's sales volume, sales trends, stock levels, effectiveness of in-store display and promotion efforts, and other associated aspects.